The Element of a CRM Program Involved with the Use

question 14

Multiple Choice

The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:​

• A)​Segmenting customers
• B)​Predicting customer behaviors
• C)​Customer value determination
• D)​Customer preference determination

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Definitions:

Persistence

Continued effort or determination to achieve something despite difficulties, failure, or opposition.

Concentration

Concentration refers to the ability to focus one's attention on a specific task or object while ignoring other distractions.

James-Lange Theory

Emotions result from the experience of physiological reactions in the body.

Fear

An emotional response to a perceived threat, which can be real or imagined, leading to fight, flight, or freeze reactions.