The Element of a CRM Program in Which a Customer's

question 6

Multiple Choice

The element of a CRM program in which a customer's lifetime value is calculated is referred to as:

• A)​Segmenting customers
• B)​Predicting customer behaviors
• C)​Customer value determination
• D)​Customer preference determination

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Definitions:

Cognitive Origin

The beginning or root of a thought process in the human mind.

Stereotype

A common, yet rigid and simplified conception of a specific kind of individual or object.

Ethnocentrism

The belief in the superiority of one's own ethnic group or culture, often accompanied by a prejudiced outlook on others.

Contact

In psychology, it can refer to the act of interaction or communication between individuals or groups, which can influence perceptions and relationships.