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The primary reason for using a performance measure,such as ROI,is to:
Social Changes
Alterations in societal structures and cultural practices over time, driven by various factors including technology, economy, politics, and cultural innovations.
Cultural Changes
Transformations in the societal norms, values, customs, and arts of a community or society over time.
Enlightenment Ideas
Intellectual movements of the 17th and 18th centuries emphasizing reason, individualism, and skepticism of traditionally held truths, influencing modern political and social thought.
Scientific Revolution
A period from the 16th to the 18th century marked by major changes in thought and belief, primarily in Europe, where traditional scientific beliefs were questioned and new concepts in physics, astronomy, biology, and chemistry emerged.
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