The Concept of Contribution Margin Applies

question 28

Multiple Choice

The concept of contribution margin applies:

• A)Only to investment centers.
• B)Only to profit centers.
• C)Only to cost centers.
• D)To all types of responsibility centers.

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Definitions:

Showrooming

The practice of examining merchandise in a traditional brick-and-mortar retail store without purchasing it, then shopping online to buy the same item at a lower price.

Customer Churn

The rate at which customers stop doing business with an entity, often used to gauge a company's ability to retain its customers over time.

High-End CRM

Customer Relationship Management systems that offer advanced features and functionalities targeted at enterprises requiring complex customer interaction tools and data analytics.

Recommends Products

A feature or service through which suggestions for products are made to potential customers based on their browsing history, preferences, or purchase behavior.