Examlex
Which of the following statements is true about activity-based costing?
Brand Loyal
The tendency of consumers to consistently purchase products or services from the same brand over time, often due to satisfaction, perceived value, or emotional connection.
Inertia
A state of inactivity or resistance to change in consumer behavior, often due to habit or perceived effort.
Compensatory Rule
A decision-making strategy where negative attributes can be compensated for by positive attributes.
Product Signal
An indicator or marker that conveys information about the qualities or characteristics of a product to consumers.
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