Which of the Following Statements Is CORRECT

question 52

Multiple Choice

Which of the following statements is CORRECT?

• A) When firms are deciding on the size of stock splits--say whether to declare a 2-for-1 split or a 3-for-1 split,it is best to declare the smaller one,in this case the 2-for-1 split,because then the after-split price will be higher than if the 3-for-1 split had been used.
• B) Back before the SEC was created in the 1930s,companies would declare reverse splits in order to boost their stock prices.However,this was determined to be a deceptive practice,and reverse splits are illegal today.
• C) Stock splits create more administrative problems for investors than stock dividends,especially determining the tax basis of their shares when they decide to sell them,so today stock dividends are used far more often than stock splits.
• D) When a company declares a stock split,the price of the stock typically declines--for example,by about 50% after a 2-for-1 split--and this necessarily reduces the total market value of the firm's equity.
• E) If a firm's stock price is quite high relative to most stocks--say $500 per share--then it can declare a stock split of say 20-for-1 so as to bring the price down to something close to $25.Moreover,if the price is relatively low--say $2 per share--then it can declare a "reverse split" of say 1-for-10 so as to bring the price up to somewhere around $20 per share.

Understand the concept of price elasticity and its significance in product pricing.

Know the strategic benefits and implications of product line extensions and development.

Recognize the critical role of integrated marketing communications (IMC) in creating coherent promotional messages.

Understand the concepts and importance of yield management in service firms.

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Definitions:

Liability

Liability is a legal responsibility or obligation to compensate or make amends for a loss, damage, or other wrongful acts.

Assignment

The passing of obligations, rights, or property from one individual to another.

Adjudicated Incompetent

A legal status determined by a court, indicating that an individual lacks the capacity to manage their own affairs due to mental or physical impairment.

Capacity

Refers to the legal ability of a person to enter into binding contracts.