Examlex
The chapter looks at the firm from the perspective of a(n) [blank].
Launching Product
The process of introducing a new product into the market, involving strategies for marketing, distribution, and sales.
New Product Development
This refers to the complete process of bringing a new product or service to the market, encompassing idea generation, product design, and marketing strategy.
Product Design
The process of creating a new product to be sold by a business to its customers, focusing on specifications, features, and aesthetics.
Holistic
An approach that emphasizes the importance of the whole and the interdependence of its parts, often used in management and problem-solving to consider all factors.
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