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Johns Company operates in three different industries each of which is appropriately regarded as a reportable segment.Segment No.1 contributed 60 percent of Johns Company's total sales.Sales for Segment No.1 were $500,000 and total variable costs were $400,000.Total common costs for all segments were $320,000.Johns allocates common costs based on the ratio of each segment's sales to the total sales.What should be the contribution margin presented for Segment No.1?
Brand Names
The names given to products or services by companies to distinguish them in the market, building recognition and loyalty among consumers.
AIDA Model
A marketing model that outlines the steps of consumer engagement: Attention, Interest, Desire, and Action, guiding marketers in crafting their messaging.
Do Stage
Represents a phase in project management or process improvement where planned actions or strategies are executed to test their effectiveness or to implement solutions.
Action
In marketing, refers to the desired behavior or response a marketer wants from the audience, such as making a purchase or signing up for a newsletter.
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