Bradley Inc

question 35

Multiple Choice

Bradley Inc.has the capacity to make 100,000 windows.Bradley is currently operating at 80% capacity.The windows usually sell for $20.00 each.Costs for each window follow: The Army has offered to buy 10,000 windows for $12.00 each for barracks.Bradley should:

• A)Reject the offer because it currently does not have enough capacity to accept the order.
• B)Reject the order because the company will lose $20,000 on the order.
• C)Accept the offer because the company will realize $20,000 in additional contribution margin.
• D)Accept the offer because the company will realize $40,000 in additional contribution margin.

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Definitions:

Elaboration Likelihood Model

A theory describing the change of attitudes through different routes of information processing based on the individual's motivation and ability to analyze a persuasive message.

Routes To Persuasion

Different pathways through which persuasive messages can lead to attitude change, including the central route and the peripheral route.

Terror Management Theory

A psychological theory suggesting that humans' awareness of their own mortality drives their behaviors, beliefs, and cultural worldviews, often resulting in efforts to achieve a sense of immortality through legacy.

Theory of Planned Behavior

A theory that predicts an individual's intent to engage in a behavior at a specific time and place, considering the attitude towards the behavior, subjective norms, and perceived behavioral control.