Which of the Following Is the Best Example of a Non-Financial

question 55

Multiple Choice

Which of the following is the best example of a non-financial performance measure for the customer perspective of an airline's balanced scorecard?

• A)Percentage of seats filled.
• B)Pilot flight hours.
• C)Percentage of on-time arrivals.
• D)Revenue per flight.

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Definitions:

Cookies

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer’s website.

Tracking Apps

Applications designed to monitor and log the whereabouts or activities of a person or object, often used for health, fitness, or security purposes.

Data Mining

The process of analyzing large datasets to discover patterns, correlations, and trends, used to inform decision-making and predictions.

Consumer Profiles

Detailed descriptions of a target consumer demographic, including patterns, behavior, and preferences, used for marketing strategies.