Examlex
In 1984,Madeline Will proposed a three-level model of transition support services referred to as the
Purchase Stage
A phase in the buying process that involves the actual acquisition of a product or service by a consumer or organization.
Consumer Journey
The complete path a consumer travels through from awareness to purchase and loyalty, including all interactions with a brand or product.
Product Sampling
involves providing potential customers with a sample of a product free of charge in order to introduce the product and encourage purchases.
Direct Marketing
A type of advertising strategy that involves sending promotional materials directly to potential customers through mail, email, or other channels, without intermediary media.
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