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How are marketing strategies affected by the firm's business-level strategy?
Intimacy
A close, familiar, and usually affectionate or loving personal relationship with another person or group.
Postformal Thought
A period following Piaget’s formal operational stage that includes creativity, intuition, and the ability to consider information related to other ideas; postformal thinkers can comprehend and balance arguments created by both logic and emotion.
Principled Reasoning
A method of decision-making based on a set of moral principles or values, rather than on the consequences or practical outcomes.
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