Examlex
All of the following are ways that firms pursue a cost leadership strategy except:
Consumer Surplus
The difference between what consumers are willing to pay for a good or service and what they actually pay, representing the additional satisfaction or benefit gained.
Producer Surplus
The contrast between what is an acceptable amount for producers for a good or service and the actual amount they are paid.
Marginal Cost
The extra expenditure linked to producing one more unit of a product or service.
Marginal Benefit
The additional benefit received from consuming one more unit of a good or service.
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