A Marketing Firm Is Asked to Estimate the Percent of Existing

question 50

Multiple Choice

A marketing firm is asked to estimate the percent of existing customers who would purchase a "digital upgrade" to their basic cable TV service.The firm wants 99 percent confidence and an error of ± 5 percent.What is the required sample size (to the next higher integer) ?

• A) 664
• B) 625
• C) 801
• D) 957

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Definitions:

Operant Behavior

Conduct that is regulated through its outcomes, such as incentives and penalties, within the learning environment.

Interactive Software

Software designed to respond to user inputs or other real-time actions.

Immediate Reinforcement

The provision of a reward or punishment immediately following a behavior, increasing the likelihood of that behavior being repeated in the future.

Observational Learning

A learning process through watching others, retaining the information, and then later replicating the behaviors that were observed.