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The conservatism convention should not be used when the accountant is certain of a particular measure.
John Maynard Keynes
A British economist whose theories on the influences of macroeconomic factors on economic output and government interventions shaped modern economics.
Savings
The portion of disposable income not spent on current consumption but set aside for future use, often in a deposit account or as investments.
Investment
The action or process of allocating resources, usually money, with the expectation of generating an income or profit.
Aggregate Demand
The total demand for goods and services within an economy at a given overall price level and in a given time period.
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