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Definitions:

Recency Effect

A cognitive bias that causes people to remember the most recently presented information best, which can influence decision-making and opinions.

Influence Tactics

Strategies or methods used to persuade or impact others' decisions, behaviors, or perceptions in order to achieve a desired outcome.

Norm of Reciprocity

A social standard that expects individuals to respond to others with the same behavior they have received.

Use of Pressure

The application of influence, threats, or coercion by one party to persuade another to act in a certain way.

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