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Many physical quantities are connected by inverse square laws,that is,by power functions of the form . In particular,the illumination of an object by a light source is inversely proportional to the square of the distance from the source.Suppose that after dark you are in a room with just one lamp and you are trying to read a book.The light is too dim and so you move
the distance to the lamp.How much brighter is the light?
Perceptual Map
A perceptual map is a visual tool used in marketing to depict the positions of different products or brands on a grid, based on important customer perceptions or preferences.
Position
The place a brand or product occupies in consumers' minds relative to competing offerings, based on attributes, benefits, values, and perceptions.
Target Segment
A specific group of consumers at whom a company aims its products and services, characterized by similar needs, preferences, or demographic profiles.
Segmentation Attractiveness
The degree to which a market segment is considered desirable for a company to enter based on factors like size, profitability, and accessibility.
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