COMPLETION QUESTIONS Integrated Marketing Communication

question 20

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-_____________ is an attractive tool for informing or persuading customers about complex or expensive services.

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Definitions:

White Matter

A component of the central nervous system, primarily consisting of myelinated nerve fibers and responsible for communication between different brain regions.

Myelinated Axons

Axons that are encased in myelin, a fatty substance that speeds up the transmission of nerve impulses.

Ganglial Sheaths

Protective coverings around ganglia, which are clusters of nerve cell bodies in the peripheral nervous system.

Membrane Repolarization

The process of restoring the membrane potential of a cell to its resting state after depolarization.