COMPLETION QUESTIONS Integrated Marketing Communication

question 48

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-___________________ can generate product appeal by linking a service to a popular event or social cause.

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Definitions:

Complement of Event

In probability theory, the set of all outcomes in the sample space that are not included in the given event, essentially representing the opposite of the event.

Probability

A quantification of an event's chance of happening, displayed as a figure between 0 and 1, where 0 denotes that the event is impossible and 1 denotes absolute certainty of the event occurring.

Occurs

Takes place or happens, often used in the context of events or phenomena that are observed.

Plastic Arrow

A type of arrow made primarily of plastic, typically used for archery training or as a toy.