COMPLETION QUESTIONS Integrated Marketing Communication

question 32

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-________________ uses concrete language,tangible objects,and dramatization techniques to tangibilize the intangible.

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Definitions:

Marketers

Professionals or organizations responsible for promoting, selling, and distributing products or services to customers.

Absolute Threshold

The minimum stimulus intensity that an organism can detect half the time.

Perception

The process by which individuals organize and interpret sensory information from their environment to understand and interact with the world around them.

Disruptive

Referring to technologies, products, or services that radically change an industry or business strategy, often displacing established systems or practices.