The Internet Enables Service Organizations to Qualify and Target Narrow

question 18

True/False

The Internet enables service organizations to qualify and target narrow segments of customers in novel and interactive ways.

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Definitions:

Cue Deflation Effect

When the extinction of a response to one cue leads to an increased reaction to the other conditioned stimulus

Salient Conditioned Stimulus

A stimulus that stands out and is easily noticeable making it more likely to be associated with an unconditioned stimulus in the process of learning.

Extinction

In psychology, the gradual decrease and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with an unconditioned stimulus.

Rescorla-Wagner Model

A psychological theory describing how new learning can interfere with or enhance existing conditioned associations through a process of expectation.