Which Is NOT a Services Marketing Mix Element That Can

question 10

Multiple Choice

Which is NOT a services marketing mix element that can be used to communicate with the customer?

• A)Price
• B)Place
• C)Physical evidence
• D)Process of service assembly
• E)All of these factors are service marketing mix elements.

---

Definitions:

Market Price

The amount for which something can be sold on a given market at a particular time, restated for clarity.

Maximizing Profits

The process of adjusting production and operations to achieve the highest possible profit margins under given market conditions.

Marginal Decision Rule

A principle stating that an action should be taken if, and only if, the marginal benefit exceeds the marginal cost.

Profit-Maximizing

The strategy or procedure for altering sales and production to attain the greatest possible earnings.