COMPLETION QUESTIONS Integrated Marketing Communication

question 48

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-___________________ can generate product appeal by linking a service to a popular event or social cause.

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Definitions:

Conditioned Stimulus

A stimulus that initially has no effect but, when associated with an unconditioned stimulus, eventually triggers a conditioned response.

Fear of Snakes

An intense, irrational fear of snakes, also known as ophidiophobia.

Monkey

A primate belonging to the simian infraorder, characterized by its tail and, in many species, its ability to climb trees.

Phobias

Severe, unreasonable fear directed towards particular objects, activities, or situations resulting in evasion actions.