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COMPLETION QUESTIONS
Service Script,Customer's
Service Blueprint
Internet
Customization,Divergence
Supplementing
Complexity
Customization
Script
Augmented,Expected
-______________ is a design and communication tool for marketers to envision and plan the service performance.
Antianxiety Drug
Medications prescribed to relieve anxiety by influencing brain chemicals that are involved in mood regulation.
Anxiety Sensitivity
The fear of anxiety-related sensations, based on beliefs that they may have harmful somatic, social, or psychological consequences.
Cognitive Theorists
Scholars and researchers who study human thought processes, including perception, memory, judgment, and decision making, often in the context of understanding psychological disorders.
Heart Attack
A medical condition occurring when the blood supply to a part of the heart is interrupted, causing heart muscle damage or death.
Q5: Customers are a less important influence on
Q8: The marketing manager of a local service
Q14: Describe the relationship between the service price
Q17: _ are used to set prices that
Q17: Insufficient demand for a service offering may
Q32: _ uses concrete language,tangible objects,and dramatization techniques
Q32: According to the servuction framework,Customer A refers
Q33: According to the services marketing mix framework,decisions
Q35: Throughout history there has always been a
Q39: Why is demand management a significant problem