COMPLETION QUESTIONS Marketing Strategy

question 24

Essay

COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations Approach
Market Segmentation
Positioning,Share-of-Mind
Upside Down Organization
Sur/Petition
-The _____________________ provides the basis for the decision on what the core and supplementary products are going to be.

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Definitions:

Stimulus Generalisation

The tendency for the conditioned response to be evoked by stimuli that are similar to the stimulus that originally evoked the response.

Stimulus Generalisation

The process by which a conditioned response is triggered by stimuli that are similar but not identical to the original conditioned stimulus.

Fear Response

The instinctual reaction to perceived danger or threat, involving physiological changes like increased heart rate, aimed at preparing the body for fight or flight.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of no exposure to the conditioned stimulus.