COMPLETION QUESTIONS Customer Loyalty

question 29

Essay

COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery Link
Customer Satisfaction Link
Customer-Provider Link
Search
Experience
Credence
SERVQUAL
Zone of Tolerance
Service Guarantee
-In the service quality cycle,the _________________ represents the mutually rewarding relationship between the customer and service provider resulting in the customer's commitment to that service provider.

---

Definitions:

Learning Curve

The concept that people improve efficiency and decrease cost over time as they gain experience in a particular task or operation.

Marginal Productivity

The additional output that is produced by using one more unit of a particular input while keeping other inputs constant.

Marginal Cost

The additional expense incurred from producing and selling one more unit of a good or service.

Profits

The financial gain realized when the amount earned from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.