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Describe How the Forms of Services Marketing Outlined in the Services

question 29

Essay

Describe how the forms of services marketing outlined in the Services Marketing Triangle relate to the role of promises in services marketing.


Definitions:

Hypothesized Relationship

A proposed connection or association between variables, often suggested as a basis for further empirical investigation.

Subjectivity

The quality of being based on or influenced by personal feelings, tastes, or opinions, as opposed to objective, measurable facts.

Research

is the process of systematically observing reality to assess the validity of a theory.

Deception

The act of misleading or providing false information to others in order to gain an advantage or hide the truth.

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