Examlex
In terms of profitability, a well-run bank usually has an ROA of
Sales Promotion
A promotional approach that employs immediate rewards to motivate buying or selling a product or service.
Direct Marketing
A form of advertising where companies directly communicate with potential customers through various mediums.
Public Relations
The practice of strategic communication that enhances beneficial ties between organizations and the people they serve.
Promotion Decision Process
The sequence of steps a company follows to plan and execute marketing strategies to increase awareness or sales of a product or service.
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