The Most Important Ingredient in Developing a Successful Sales Force

question 97

Multiple Choice

The most important ingredient in developing a successful sales force is having:

• A) the right people.
• B) a sizeable budget.
• C) a vertical organizational structure.
• D) a massive advertising campaign.
• E) a premium product to sell.

---

Definitions:

Benjamin Barber

An American political theorist and author known for his work on democracy and civil society.

Anthony Giddens

A prominent British sociologist known for his theory of structuration and his holistic view of modern societies.

Ulrich Beck

A sociologist known for his work on risk society, a theory that contends modern society is increasingly preoccupied with the future (and also with safety), which generates risk.

Zygmunt Bauman

A sociologist known for his work on modernity, globalization, and consumerism.