The Headline of an Advertisement for a 1930s Automobile Manufacturer

question 34

Multiple Choice

The headline of an advertisement for a 1930s automobile manufacturer read,"We know what our customers want! They want our new luxury sedan!" You can infer from reading this headline that the manufacturer had a(n) _____ orientation.

• A) customer
• B) environmental
• C) marketing
• D) production
• E) promotion

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Definitions:

Avoidance Conditioning

A learning process through which a subject learns to avoid an unpleasant or harmful stimulus by engaging in particular behaviors.

Passive Avoidance

A learning process in which an individual learns to avoid a stimulus or situation after experiencing or anticipating an unpleasant outcome.

Two-Way Avoidance

A learning process in which an animal or human learns to avoid a negative stimulus by performing a particular behavior.

Unpleasant Situation

A scenario or condition that is not enjoyable or is likely to cause discomfort, distress, or dissatisfaction.