Relationship Marketing Is Based on the Idea That

question 12

Multiple Choice

Relationship marketing is based on the idea that:

• A) important customers need continuous attention.
• B) a salesperson can never really know too many people.
• C) the burden of quality rests with the seller of the product.
• D) a salesperson is only as successful as the product being sold.
• E) friends and referrals are the key to long-term sales performance.

---

Definitions:

Scores

Numerical expressions of performance or achievement, often used in assessments and tests to quantify ability or accomplishment.

Information

Data that is processed, organized, or structured in a given context to make it meaningful.

Standardized Test

A form of assessment that is administered and scored in a consistent manner, designed to measure performance against a common standard.

Scored

The action of earning or achieving a point, goal, or mark in a competitive environment or assessment.