Coca-Cola For Decades, People in Rome, Georgia, Drank More Coca-Cola Per

question 68

Multiple Choice

Coca-Cola
For decades, people in Rome, Georgia, drank more Coca-Cola per capita than anywhere else in the world. That success has been attributed to the Barron family who were the local bottlers for Coke products. The Barrons believe that their success was due to customer loyalty. Through most of the twentieth century, the bottler cultivated small retailers and worked hard, selling Coke from stores to schools to doorsteps. The personal service is remembered by people who grew up in Rome. When someone passed away, the Coke salesperson would leave a couple of cases on the deceased's family's front porch.
-In Rome,the Coke salesperson was an important member of the _____ element of the marketing mix.

• A) price
• B) production
• C) product
• D) promotion
• E) distribution

---

Definitions:

High Concern

A state of being extremely attentive or anxious about something, especially issues of great importance or significant impact.

Democratic Leader

A leadership style characterized by the involvement of team members in decision-making processes, promoting equality, and encouraging participation and consensus.

Sharing Information

Sharing information involves the distribution or exchange of data, knowledge, or insights between individuals or groups to enhance understanding, efficiency, or collaboration.

Retaining Authority

Keeping decision-making power and control within a certain level of the organization or with specific individuals.