Examlex
List the four basic objectives of marketers.
Jensen Measure
A performance evaluation method that measures the excess returns a portfolio generates over its expected return, given its level of market risk.
Absolute Measure
A term used in finance to describe a statistical measure that is not relative but quantifies an actual amount or change.
CAPM
The Capital Asset Pricing Model, a theory used in finance to determine a theoretically appropriate required rate of return of an asset, considering risk and the time value of money.
Asset Allocation
The strategy of distributing investments among different categories like stocks, bonds, and cash to reduce risk and increase the potential of return.
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