What Is the Traditional Definition for Personal Selling? How Does

question 66

Essay

What is the traditional definition for personal selling? How does the traditional definition differ from the new one in the text?

---

Definitions:

Defense

Psychological mechanisms or strategies employed by individuals to protect themselves from perceived threats or to manage uncomfortable emotions.

Distortion

The alteration of the original shape or other characteristics of something, often in a way that misrepresents or changes meaning or perception.

Rogers

Refers to Carl Rogers, a prominent figure in psychology known for his contributions to humanistic psychology and the client-centered therapy approach.

Fully Functioning

A state described by Carl Rogers where an individual is living at their fullest potential, open to experience, and in harmony with their inner feelings and desires.