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On a timeline,the present is represented as
Organizational Structure
The system used to define a hierarchy within an organization, outlining the roles, responsibilities, and relationships between individuals within the entity.
Mission
The key elements of the overall purpose of an organization, brand, or person in the respective spaces.
Vision
Characteristics and principles that an organization or individual values, which will guide its overall actions and make an impact in the community; vision statements bridge various components together in a cohesive statement, tying in brand personality, key attributes, core values, and present and future behavioral intentions.
Brand Voice
The unique personality a brand adopts in its communications, including the language, tone, and style used across its marketing materials.
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