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SpaceTech is considering a new project with the following projections for Year 2.
Year 2 Projections
EBIT $400,000
Interest Expense $20,000
Depreciation Expense $40,000
Tax Rate 40%
Incremental Net Working
Capital Needs $200,000
Psychological Description
Description of a product or service in terms of audience benefits.
Factual Appeal
A persuasive strategy that uses facts, statistics, and objective information to influence the audience's opinion.
Transition
The process or a period of changing from one state or condition to another in various contexts, such as personal life, work, or technology.
Persona
The “author” or character who allegedly writes a document; the voice that a communicator assumes in creating a message.
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