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Managers of corporations need to act in an ethical manner
Advertising Behavior
The strategies and tactics used by companies to promote their products or services, often influencing consumer perceptions and demand.
One-Time Game
A strategic interaction (game) between two or more parties (players) that all parties know will take place only once.
Advertising Budgets
The allocation of financial resources by businesses towards promotional activities aimed at generating sales or awareness for their products or services.
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