Examlex
When using the MTM approach:
Unit Relation
The connection and interdependence between individual components within a system or structure, determining how they function together as a whole.
Sentiment Relation
Sentiment Relation refers to the connection between emotions and attitudes and how they influence each other in the context of communication or analysis.
Associative Relation
A connection or link between two concepts or entities where one is reminded of the other.
Levels Of Involvement
The different degrees of interest and concern that consumers show towards a product or a buying decision, ranging from high to low.
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