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When Using the MTM Approach

question 24

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When using the MTM approach:


Definitions:

Unit Relation

The connection and interdependence between individual components within a system or structure, determining how they function together as a whole.

Sentiment Relation

Sentiment Relation refers to the connection between emotions and attitudes and how they influence each other in the context of communication or analysis.

Associative Relation

A connection or link between two concepts or entities where one is reminded of the other.

Levels Of Involvement

The different degrees of interest and concern that consumers show towards a product or a buying decision, ranging from high to low.

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