A Company Is Screening Ideas for New Services

question 3

Multiple Choice

A company is screening ideas for new services.Five alternative service ideas are being considered.Management identified four criteria and weighted them as follows: A = 30,B = 10,C = 20,and D = 40.They have also come up with scored values for the five alternatives and the four criteria as shown following.Management has decided that if an alternative has less than a total scored value of 600,it should automatically be rejected.Use the preference matrix technique to determine which idea should be accepted.

• A)Service #1 or #2
• B)Service #3 or #4
• C)Service #5
• D)None

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Definitions:

At the Expense of Buyers

A situation where actions or policies favor sellers or another party, leading to disadvantages or costs for buyers.

Cartel Agreement

An agreement among competing firms to control prices or output in a particular market, often resulting in higher prices.

Many Firms

A market condition where there is a large number of sellers, promoting competition and diversity of products.

Different Costs

Various expenditures a business incurs, such as fixed, variable, direct, and indirect costs.