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Which One of the Following Statements Is TRUE

question 39

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Which one of the following statements is TRUE?


Definitions:

Diffusion of Innovation

The process by which a new idea, product, or behavior spreads through a population or social system over time.

Product Line

A group of related products manufactured by a single company, often serving a particular customer segment or purpose.

Brand Extension

A strategy whereby a company uses an existing brand name to launch a product in a different category, leveraging the brand's established image and following.

Pure Competition

A market structure characterized by a large number of small firms, homogeneity of products, and easy entry and exit, leading to perfect competition.

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