Examlex
Which one of the following statements is TRUE?
Diffusion of Innovation
The process by which a new idea, product, or behavior spreads through a population or social system over time.
Product Line
A group of related products manufactured by a single company, often serving a particular customer segment or purpose.
Brand Extension
A strategy whereby a company uses an existing brand name to launch a product in a different category, leveraging the brand's established image and following.
Pure Competition
A market structure characterized by a large number of small firms, homogeneity of products, and easy entry and exit, leading to perfect competition.
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