Examlex
Which one of the following statements concerning capacity cushions is best?
Price Elasticity
A measure of how sensitive the quantity demanded of a good or service is to a change in its price.
Price Sensitivity
The degree to which the price of a product affects consumers' purchasing behaviors.
Core Product
The fundamental benefit or solution that a customer receives from a product or service, which defines its primary value.
Commoditization
The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition primarily on price.
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