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________________ theory argues that individual motivation to put forth more or less effort is determined by a rational calculation of three questions.
Unit Contribution Margin
The difference between the selling price per unit and the variable cost per unit, indicating how much each unit contributes to covering fixed costs.
Fixed Costs
Costs that do not vary with the volume of production or sales, such as rent, salaries, and insurance.
Contribution Margin Ratio
A financial metric that shows the portion of sales revenue that is not consumed by variable costs and therefore contributes to covering fixed costs.
Operating Income
Operating income is the profit earned from a firm's normal business operations, excluding deductions of interest and taxes.
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