The Second Component of the ASA Framework Is _________________

question 78

Short Answer

The second component of the ASA framework is _________________.

---

Definitions:

Cost-Leadership Strategy

A business strategy aiming to become the lowest-cost producer in the industry to gain a competitive advantage.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to satisfaction, trust, and a positive experience with the brand.

Premium Price

Charging a higher price for goods or services, typically justified by the perceived higher quality or uniqueness.

Cost Leadership Strategy

A business approach aimed at becoming the lowest cost producer in an industry, allowing a firm to offer its products or services at the lowest price possible.