_____________ Include Assets That Are Deeply Rooted in the Firm's

question 16

Short Answer

_____________ include assets that are deeply rooted in the firm's history and have accumulated over time.

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Definitions:

Directories (Yellow Pages)

Printed or online listings of businesses by category or location, traditionally used for advertising and as a reference for consumers to find services.

Billboards

Large outdoor advertising structures typically found in high traffic areas, displaying advertisements to passing pedestrians and drivers.

Internet

A global network of computers and servers that enables the exchange of data, communication, and access to information.

Product Placement

A marketing strategy where branded goods or services are placed in a context usually devoid of ads, like movies or TV shows.