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Visual perception may make it for managers to believe their eyes.
Contribution Margin Ratio
The ratio of contribution margin (sales minus variable costs) to sales revenue, indicating the percentage of each sales dollar available to cover fixed costs and profit.
Fixed Expenses
Expenses that remain the same regardless of the level of production or sales activities.
Sales
The total revenue generated from the sale of goods or services by a company during a specific period.
Operating Assets
Assets used by a business in its day-to-day operations to generate income, including equipment, property, and inventory.
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