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Countries with low institutional collectivism emphasize individual achievement and rewards.
Generate Interest
The process of creating curiosity and enthusiasm among potential customers or stakeholders about a product, service, or idea.
Personal Selling
A promotional method involving direct interaction between a sales representative and a prospective buyer to influence the buyer's purchase decision.
Imc Budget
The allocation of financial resources to integrated marketing communication activities, aimed at creating and maintaining effective relationships with target audiences through a consistent brand message.
Purchase Decisions
The process by which consumers decide whether, what, when, from whom, and how much to buy a product or service based on a complex interplay of factors.
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