Mario Responded to an Advertisement Placed by Serge in a Local

question 84

Essay

Mario responded to an advertisement placed by Serge in a local newspaper.Serge was looking for business investments,and Mario sent him a letter on October 1 that said he was willing to make Serge a partner in his tie-dyed T-shirt business if Serge was willing to put up $5,000.Serge received that letter on October 6 and wrote back the same day saying he would love to get involved in the business and would send Mario a certified cheque for $5,000 as soon as the bank had transferred the money from his savings account and certified the cheque.This letter was received by Mario on October 9,and the certified cheque was sent on October 8 and received on October 12.Meanwhile,Mario mentioned the advertisement to Sonia,and she said she would like to get into the business and would be willing to put up $8,000.Mario sent another letter to Serge,on October 4,which Serge received on October 7,saying Mario had changed his mind and would not be willing to have Serge as a partner.
-Suppose Mario's letter of October 1 said that there would be no commitment by him to any arrangement with Serge unless and until he received Serge's certified cheque for $5,000.

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Definitions:

Unique Segmentation

Segmentation that targets the preferences of a group of consumers with similar needs and wants only within one country.

Similarity

The state or fact of being alike or having common features or attributes.

Psychographics

A marketing research method that analyzes consumer lifestyles, values, attitudes, and personality traits to better understand their buying behavior.

Made The Purchase

The act of buying or acquiring goods or services through a transaction or exchange.