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Cisco Developed a Carburetor for Automobiles That He Called the "Cisco-Carb

question 10

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Cisco developed a carburetor for automobiles that he called the "Cisco-Carb." He advertised the carburettor in a national automobile magazine in a full-page advertisement under a caption that read."Proven Performance-200 miles to a gallon of gas in any car." The advertisement offered the carburetor for $100 on a 30-day,money-back guarantee.
-Unless proper testing was done to substantiate the claim of 200 miles to a gallon,a failure of the goods to perform as stated would constitute false or misleading advertising.


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Going Public

The process by which a privately held company offers shares of stock to the public for the first time, often through an Initial Public Offering (IPO).

Primary Market

The financial market where new securities are issued and sold for the first time to investors.

Equity Issues

The sale of new shares by a company to investors in order to raise capital.

Investment Industry Regulatory Organization

Investment Industry Regulatory Organization is a generic term that refers to a regulatory body responsible for supervising and regulating firms and professionals in the investment industry to protect investors and maintain market integrity.

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