Which of the Following Is NOT One of the Strategic

question 11

Multiple Choice

Which of the following is NOT one of the strategic options available to the marketing planner, considering various product policies that could be devised for the
International marketplace?

• A) product and communication extension--dual extension.
• B) communication extension--mono extension.
• C) product extension--communications adaptation.
• D) product adaptation--communications extension.
• E) product and communications adaptation--dual adaptation.

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Definitions:

Pleurisy

Inflammation of the pleura.

Visceral

Pertaining to viscera, the internal organs, especially the abdomen.

Parietal Pleura

The outer membrane that lines the inner wall of the thoracic cavity, opposed to the visceral pleura covering the lungs.

Lung Ventilation Scan

A diagnostic imaging test that measures airflow and blood flow in the lungs, often using radioactive materials to view the organ's function.