Genuinely Global Marketers Try to Figure Out How to Create

question 98

Multiple Choice

Genuinely global marketers try to figure out how to create products with a global scope rather than just for a single country. The mindset is to zero in on global
Opportunities. The strategy that best describes this approach is called:

• A) product and communication extension--dual extension.
• B) product invention.
• C) product extension--communications adaptation.
• D) product adaptation--communications extension.
• E) product and communications adaptation--dual adaptation.

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Definitions:

Repression

A defense mechanism in psychoanalytic theory where unwanted or uncomfortable thoughts and memories are pushed into the unconscious mind.

Retroactive Interference

A memory phenomenon where newer information interferes with the recall of previously learned information.

Proactive Interference

A phenomenon where older memories hinder the recall of newer memories, often affecting learning processes and memory retrieval.

Retrograde Amnesia

A loss of memory-access to events that occurred or information that was learned before an injury or the onset of a disease.